To frame up the questions "What is affiliate marketing", here are the roles -
Company 1: HonourThem is the Affiliate
Company 2: Supplier company of products and services to HonourThem
WordPress Platform: HonourThem New Zealand Limited - “End-of-life affairs & marketplace to remember a beautiful life".
Affiliate Marketing Principal: HonourThem receives an agreed upon percentage of the "check-out" purchase price for referring their visitor to another company. HonourThem is recommending to their audience products and services that are from other companies.
HonourThem has built an entire audience around a specific time in someone’s life and we believe we have become rather good around that end-of-life niche market. When a person has passed away within New Zealand, their death notice is placed on HonourThem. Friends and family come to HonourThem to view the death notice, send their condolences, seek advice and browse our marketplace.
In summary, how does affiliate marketing work?
HonourThem places a supplier company on the HonourThem website.
HonourThem people click and are taken directly from the HonourThem website to a supplier’s website and purchases via this supplier’s checkout.
The conversions are tracked.
HonourThem receives a commission and the Supplier Company gets a sale.
What are the benefits of partnering with HonourThem?
It is an efficient form of ‘advertising’ because the supplier company is not paying for the ad and only giving HonourThem a percentage when a sale has been made.
The HonourThem marketplace is already full of a potential audience.
What are the benefits for HonourThem?
We are supplying our audience a central shopping place for sympathy products and services.
We are not capable of building products or offering services but what we are good at is helping our audience and recommending other company's products.